I help businesses build accurate tracking foundations, understand their users, and activate data for real marketing results.
End-to-end analytics work — from getting clean data in, to using it to grow.
GTM setup, server-side tracking, consent mode, and clean event architectures that you can actually trust.
GA4 implementation, custom reporting, data layer design, and measurement strategies aligned to your business goals.
Turning analytics into action — audience segmentation, conversion optimization, and data-driven marketing.
I'm Marin Radovan — a digital analytics consultant specializing in tag management, web analytics, and data-driven growth. I work with businesses that need their tracking to actually work, and their data to actually mean something.
Whether you're starting from scratch or fixing a broken implementation, I bring technical depth and clear thinking to every project.
The tools I use to collect, transform, and activate your data.
Whether you have a specific project or just want to explore what's possible — I'm happy to have a conversation.